Google has done a lot of work in the past couple of years to implement a better way to game on mobile. When they introduced Google Play Games, a whole new world opened up to developers for users to save their progress, play online, play multi-player games, and more. Well now Google is expanding the usefulness of Google Play Games for developers by adding Player Analytics.
If you’re a developer, you can access this tool in the Google Play Developer Console. Google notes that big-name companies that use game analytics can do the following three things better than the average developer:
Manage their business to revenue targets
Identify hot spots in their business metrics so they can continuously focus on the game updates that will drive the most impact
Use analytics to understand how players are progressing, spending, and churning
Developers can go to the announcement on the Android developers blog here. Hopefully this will help make better games on Google Play altogether.
