For some time now, it has been announced Google is looking to launch their own mobile service through a mobile virtual network (MVNO). An MVNO that will be running on Sprint’s and T-Mobile’s networks although Google would be offering its own voice and mobile data plans. While an MVNO is certainly not a new concept, there are dozens of other MVNOs that already resell wireless services of AT&T, Verizon, T-Mobile, and Sprint. Google will just be added to the mix and seeks to shake things up in the mobile industry.
Google already has a huge following through its search engine and customers that flock to purchase mobile devices that use the Android OS. It also has a lot of muscle in the marketing department so as they look to promote this service, the sky is the limit to what Google can accomplish.
How will it affect the rest of the wireless industry? Similar to its Fiber broadband service, Google seems intent on cutting its prices on wireless service while finding its own way to also improve network services. Lower prices and an improved network service is always a plus for customers. The Wall Street Journal reported that Sprint has already inked a deal with Google. The WSJ is also reporting that Google’s services will search for the best possible Sprint or T-Mobile cellular or Wi-Fi signal to route text messages, voice calls, and data traffic.
When will this happen? According to various news sources, Google is looking to launch this program sometime later this year although no actual date has been released. It is also said that there are no other details about what actual prices of the service and what kinds of other products will be offered. All we can do is wait and see as any new information surfaces.
Sources – The Wall Street Journal and C/Net