Andy Rubin just published a post on the Official Google Blog where he announced some sweeping changes in the company’s approach to selling phones.  The company has realized that after a few months, the store needs to be adjusted to reflect the needs and wants of consumers.  It appears that customers are not ready to buy phones over the internet without playing with them first.

But, as with every innovation, some parts worked better than others. While the global adoption of the Android platform has exceeded our expectations, the web store has not. It’s remained a niche channel for early adopters, but it’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from.

There are two major changes happening to the store.  First, the Nexus One is going retail.  Like some carriers are doing overseas, Google wants to do here in the United States.  This means giving people a real hands-on experience with the phone(s) before asking for their m0ney.  Secondly, the website over at will become a place for people to go to check out Android phones from around the world.  There will be no handsets sold through the store any longer, instead using the site to show off Android products.

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  1. Really? You people don't want to drop over $500 on something you have no idea how it looks, feels or how it will fit in your pocket?

  2. oh man ….this is awesome …it means i might actually be able to get the equipment installment plan on a nexus one through tmobile

    hell it might happen within a few days i would think

    kinda sad the model didn't work …i think the problem is the subsidies have us all fooled into thinking that cell phones cost alot less then they really do

  3. This should boost my Ebay price on the N1 after Froyo comes out!!! Limited supply = higher price!

  4. I really dont think they have to thow out the baby with the bathwater. Brick and mortar stores will never dies because we as humans are a tactile creature, and we work better when we can inspect what we are buying physically. So yes, by all means provide retail store versions.

    Google just got it wrong and assumed everyone is online and everyone is a net geek that is happy with buying tech online. NO! its the whole BUZZ debacle again….dont assume everyone does things your way.

    That being said, its a matter of offering CHOICE of where you can buy the product, both online and offline. Its convinience for all parties. Its worked for countless other companies, especially that fruit based tech company.

    Provide comprehensive and easy to access support, offer attractive deals, and everything will fall into place.

  5. But why stop selling at the web store? What harm is in being able to buy a phone in few short clicks?
    Anyway – it tickles me that unlike some other guys – Google guys are not afraid to admit the failure and move on

  6. Now if they would fix the pricing that screws existing T-Mobile customers, I might just buy one.

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