Could the Nexus line really be replaced?

A few months ago, Google was rumored to launch something called ‘Android Silver’. It’s basically a line of premium smartphones that could be closely controlled and monitored by Google, much like the Nexus line. These phones would be produced by the top Android manufacturers, and would receive timely updates, have a limit to bloatware, and would closely adhere to Google’s hardware specifications. Android Silver was also rumored to have a heavy retail presence – something that Google has been always lacking with the Nexus line.

In a report from The Information, Google is aiming to replace the Nexus line with Android Silver. Google are reportedly spending close to $1 billion on traditional advertising, whether that be in-store, online, or through run-of-the-mill media sources.

From a business standpoint, this is beginning to make a bit more sense. Retail sales make a huge profit, and bloatware on some devices is getting out of control. Since Android Silver aims to reduce carrier bloatware by a ton, this could really be a positive experience for everyone.

These next few months are going to be extremely interesting, given the rumors that are floating around. What do you think about Android Silver replacing the Nexus line? Let us know in the comments!

Via: The Verge, Source: The Information

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