HTC debuts INK campaign for One M9

HTC One M9 Ink Logo

In August of last year, we covered the HTC One M8 Phunk Studio Edition, a limited edition of the device with only 64 total units. Phunk is a “contemporary art and design collective” from Singapore that made an eloquent design for the back of this version of the One M8.

Now, HTC is going to do the same with the One M9, this time with a body-art-inspired design, which you can see above. The company partnered with supermodel Jourdan Dann, known for her work with the likes of Victoria’s Secret, Hilfiger, and DKNY, and asked her to come up with the artwork. Dann is also an ambassador for the Sickle Cell Disease Association of America.

According to HTC about the artwork for the One M9:

The open hand and eye symbolize the need for protection and strength while still being open and approachable in personality and style. The natural leaf elements and patterns around the outside of each visual reflect the growth in creativity that Jourdan is feeling at this time, and the sun and moon together represent balance and harmony in her character.

 

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