HTC has scheduled a major announcement for roughly one hour from now where it’s expected that CEO Peter Chou will detail the company’s new partnership with Beats Electronics. The deal will see HTC begin to offer exclusive smart phones integrated with Beats sound innovations, some arriving as early as this fall. AllThingsD reports that HTC has invested $300 million in Beats and now has a majority share in the company.
“With the magic of mobile devices, it is easier than ever to discover and buy new music. However, without great sound experience it is a shame.” – Peter Chou to AllThingsD
The official Beats by Dr. Dre tumblr adds that the deal with with HTC is but the next phase in the grand vision and that they are proud to help place the “utmost importance on giving smart phone fans the opportunity to hear the highest-quality of sound possible.”
Look for HTC to begin touting the Beats technology as a way of differentiating from the competition. [youtube]http://www.youtube.com/watch?v=z5uqvcrmJCQ[/youtube]