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There’s a bit of a shakeup at the top of HTC this morning as the hardware maker has named a new CEO. In effective immediately is HTC co-founder Cher Wang while previous CEO Peter Chou transitions into a new position of future product innovation.

The change should be a smooth process and one that HTC wants at its core; the last few years saw Chou focus on new technologies and products.

“We are seeing rapid changes in the industry, with the smartphone as our personal hub connecting us to a growing world of smart devices. We pioneered the smartphone industry; now we are applying that thinking to realize the potential of a new generation of connected products and services.

HTC has been gradually shifting away from a smartphones-only business to one that offers products (RE Camera, HTC Vive) that play nicely with multiple platforms. Additionally, partnerships like Under Armour show a company who desires to play on a number of fields and explore other growth opportunities.

From HTC

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