HTC Corporation has released their April revenue numbers Tuesday, and to the surprise of many, they were not what the company had hoped for. The consolidated revenue totaled $440 million, down 39 percent over the same period last year. The biggest issue is that we can now take into account, sales of the HTC One M9 as part of the total number of sales and revenue for the company.
Now, there are many sources that say that HTC has had it’s worst performance in six years. Let’s look at that for a minute. These numbers are in New Taiwan Dollars.
April 2010 NT$18,012 Million
April 2011 NT$38,729 Million
April 2012 NT$31,032 Million
April 2013 NT$19,591 Million
April 2014 NT$22,079 Million
April 2015 NT$13,542 Million
After tracking the April numbers from 2010 to this year, with information straight from the investor section of HTC’s website, this would be the worst April for the smartphone company since 2010. However to call the situation dire would be a dramatic statement. They are still making a profit.
Normally, April is a very good month for HTC as its new flagship smartphone will boost overall sales figures. However, this April’s revenue results can qualify as a potential disaster for HTC. Despite what other outlets may point to as a cause for the drop in figures, we feel that to blame the revenue drop on the HTC One M9 would be entirely speculative at this point. Several models are in circulation around the world at this time, so to lay the cause on just one model of smartphone or strategy would also be getting a little ahead of ourselves.
At the end of April, HTC published their Q1 2015 earnings, posting revenues that were up 25 percent compared to last year. This had suggested that the company’s expanding product portfolio was the catalyst to the success. However, these reported figures do not seem to reflect that the earlier success will continue into the future. According to other reports, BNP Paribas has forecasted that HTC’s total smartphone shipments will reach 18 million units this year, a decline of 13 percent compared with 2014. If this proves to be accurate, it could be another tough year for HTC, but nowhere near it’s worst.
Via: Android Authority