Huawei goals: dethrone Apple as the world’s second smartphone maker in 2 years

Huawei has big plans for the next two years

Not so long ago Huawei was an obscure smartphone manufacturer in China, but in recent years the company has truly blossomed. Last year, Huawei partnered up with Google for the Nexus 6P while in 2016 the device maker released impressive models like the P9 which quickly became quite popular with consumers. But Huawei wants more. According to a new report coming out Reuters, Huawei aims to become the world’s second smartphone vendor.

It’s not an impossible dream given that the company is currently the world’s third largest smartphone vendor, just behind titans like Apple and Samsung.

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Huawei recently hosted a media event in Munich, Germany where it announced two, new premium handsets, the Mate 9 and Mate 9 Porsche Design – a Limited Edition model. During the event the company’s Huawei CEO, Richard Yu expressed that he sees Huawei becoming the second largest smartphone producer in two years.

The device maker it’s gearing up to take down Apple and innovation is its biggest weapon. Chances are it will succeed. Customers might just forget about iPhones when they take a look at the two gorgeous, new Mate 7 phones. Both come with incredible sets of specs, but the prices are to match. However this shouldn’t be a problem for iPhone buyers, as Apple’s products are quite expensive themselves.

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The Huawei CEO claims the future will bring lots of opportunities to undermine Apple’s authority. Yu bets on artificial intelligence, virtual reality, augmented reality and the myriad of opportunities they open.

Speaking of which, the Mate 9 is said to be equipped with a novel type of AI system that can learn about a user’s habits and then display the most use apps within reach. The phablet is also compatible with the Daydream View VR headset, so Huawei and Google are still working closely together.

The Mate 9 made a debut into the wild with a 6.96-inch display with 1920 x 1080 resolution and a new Kirin 960 processor with Mali G71 GPU. The phone features a “co-engineered” Leica dual-camera setup which employs a 12MP RBG sensor with 12MP monochrome sensor.

The phone also boasts 4GB or RAM, 64GB of internal storage, an 8MP selfie camera, 4,000 mAh battery and Android 7.0 Nougat out of the box with EMUI user interface plastered on top.

With such a solid device out on the market, Huawei feels confident it can dethrone Apple in two years. Yu says Apple is struggling to come out with innovative, new designs while Samsung is busy killing off its flagship products. In the meantime, Huawei seems to be thriving.

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