According to a report released by the IDC this week, researchers estimate that tablet shipments will grow 59 percent this year to 229.3 million units. (That’s higher than its estimate for notebook shipments this year, the company said.) Even more significant, IDC predicts that tablet shipments will surpass the total number of notebook and desktop PC shipments in 2015.

2013 tablet Q1 shares


Ryan Reith, program manager for IDC’s mobility trackers, said that “tablets surpassing portables in 2013, and total PCs in 2015, marks a significant change in consumer attitudes about compute devices and the applications and ecosystems that power them.” The traditional computer industry has joined various other markets and fallen under tough times recently, hurt both by users change in spending habits and the rapid popularity of mobile devices. It is pretty simple really. Many people are opting for tablets instead of buying new PCs because they are more portable and easier to access.

Another key advantage of the tablet market is price. The IDC also reports that the average selling price for tablets is dropping quickly. This year so far, the average sticker price for tablets looks to drop 11 percent (down to $381,) about half the average PC cost.

Tablets with smaller screens are gaining popularity as well. In 2013, IDC predicts that 55 percent of tablet shipments will be in the smaller-screen segment. Apple’s first generation iPad, with its 9.7-inch display, was believed to be the perfect size for tablets. That was, until the 7-inch Android-based tablets came along. With the popularity of the Nexus 7 and companies like Samsung focusing on devices like the Note 8, we completely understand the jump in sales. Users are starting to notice that size and portability is key in today’s hectic environment.

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