Instagram has been around FOREVER, and it just seems to gain popularity all the time. Even with “competitors” like Vine and SnapChat, people still opt to go to Instagram to post their favorite pictures, even if it’s of their dinner every day.
Back in 2013, Instagram introduced a way for users to share images and comments with either just one person or a small group of users. Instagram Direct has been a way to not have to deal with the slew of different users that you already follow, instead you can focus on sending that embarrassing vacation photo with just your close-nit friends.
Now, Instagram has added the ability to Direct Message another user from Instagram Direct. The move makes sense in light of the fact that Instagram is still growing, and has really been turning into a hybrid of both Twitter and Facebook, while maintaining a smaller profile.
Today’s updates also bring a brand new way to start conversations around what you see on Instagram. When you find something inspiring or funny, your first instinct is often to share it with friends who you know will appreciate it. Today, people do this by @-mentioning friends in comments, so much so that nearly 40% of comments include an @-mention. This update has made it easier to share content that you love.
It seems that Instagram is trying to kill the “@” action that everyone performs just about every other social media platform uses. It will be interesting to see whether this catches on, and if this will influence any changes to other social media platforms.
Let us know what you think about these changes in the comments below, and whether you actually use Instagram Direct, or if you just Instagram to look at those dinner pictures from two days ago.