After launching ads a year and half ago Instagram is now giving advertisers a much more powerful tool to integrate their ads. The tools include “Shop Now”,”Install”and “Sign Up” buttons.
These button appears at the bottom right of the advertisement. The company made advertisement open for all the advertisers. It is worth noting that pressing the buttons do not take you away from Instagram completely. Instead, it open a mini version of a browser within the app, so that when you are done buying or installing you will be returned to the app itself.
Instagram has always been a potential advertisement channel, able to drive its 300 million+ users to buy or download an app.
[blockquote author=”James Quarles, Instagram’s Global Head of Buisness”]The API comes polished—able to manage, track and measure marketing campaigns—thanks to borrowed technology and lessons learned from Facebook[/blockquote]
Instagram is all ready and plans to roll out this update gradually starting later this week in Spain. At the end Instagram wants to make advertisement available to all business areas no matter whether it is small or large. The API will plug Instagram into the broader ecosystem of social ad platforms.
In my opinion this is indeed a really big boost to the advertising sector. Local brand names as well as small and starting companies can now easily campaign their products by using Instagram as their path to advertise. However as delicious as it may seem, it can cause a lot of adverse effects. Like Facebook, a lot of users don’t want to see advertisement spam in their feed. I hope Instagram is prepared for such a scenario.