Never one to shy away from a publicity opportunity, Samsung have taken the opportunity of the new iPhone 6S and iPhone 6S Plus release to add to the ongoing battle between the two companies and their smartphones.

In Samsung’s latest TV advertisement, the company highlight the lack of major features on Apple’s new flagship device and take the opportunity to highlight Samsung’s wireless charging. There’s also a twist on Apple’s latest “if it’s not an iPhone, it’s not an iPhone” tagline, to which Samsung responds with “it’s not a phone, it’s a Galaxy.”

The theme of the whole advert is summed up when the text “time to let go” appears on the screen, indicating that Samsung feel the latest Apple offerings just don’t meet the level of expectation of the market Samsung.

What do you think?

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