Medialets Releases Analytics SDK for Android Developers

Medialets unveiled their new Analytics Software Developers Kit (SDK) for Android yesterday to help developers track application metrics and more. Using their SDK, developers can also define and measure customized events such as unique users, session length, frequency and average run-time.

Developers will be able to take advantage of the SDK by creating custom metrics based around their own preferences, drilling down to what’s most important to them. The example given by Medialets is a game developer who track how far users get withing their title as well as anything collected by the user along their journey. Have an app that features a great deal of reading?  Find out who is reading what and how far through they get!

The setup process only takes a few hours and be started by visiting

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