The New York Times reaches more readers today than ever before in its 164-year history thanks to the rise of mobile. On Android specifically, user growth in recent years has been explosive.
We were early adopters of Android, launching our first app for the platform in 2010. Last summer, while planning upcoming development, we took an honest look at the experience we were offering users. Despite pushing new features and updates, we realized our app was no longer a cutting-edge product. So, we got to work.