This morning at CES, the recently acquired Misfit has released a brand new fitness and sleep tracking band that they call Ray. Ray is undoubtedly a move from Misfit to make wearables more fashionable and does a very good job at taking a step in that direction. It is very sleek at only 12mm in diameter and 38mm long and is objectively the most attractive wearable that the company has produced to date.

Misfit Ray 1

[blockquote author=”Misfit”]Ray’s minimalist form conceals powerful engineering. It tracks activity and sleep with a 3-axis accelerometer and, like Misfit Shine 2, incorporates a vibration motor that allows for nuanced user feedback. Combined with a single multicolor LED eye, Ray provides inactivity nudges, text and call notifications, and a silent alarm. [/blockquote]

Like Misfit’s other products, the Ray will last up to 6 months on a single coin battery, which is a massive advantage over the likes of Fitbit or Android Wear, which require weekly or daily recharges.

Ray also connects to Misfit’s Link app, which allows users to keep track of their fitness goals and achievements while they’re on the go as well as act as a hub for Misfit accessories’ other functions such as music control, notifications, and selfie camera control.

Misfit Ray will start at a modest $99.99 for the sport band and it’s only a $20 bump if you want to upgrade to a leather one. It comes in rose gold and carbon black variations and pre-ordering is available right now on Misfit’s website. The Misfit Ray will be available in retail locations worldwide “Spring 2016.”

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