It is pretty well known that the camera has never been a strong suit of the Moto X.  The significant 13 MP camera upgrade on the 2014 Moto X promoted lots of promise, but in practice it simply could not keep with the competition.  It was haunted by hit or miss image quality, frustrating autofocus, and low-light struggles.  And that cool-looking dual LED ring diffuser flash did not end up adding any value.

Turns out that we’re not being unfair with this negative speak either.  On Twitter recently, Motorola’s Chief Marketing Officer (CMO), Adrienne Hayes, responded to a question about the focus on the camera for future devices.  Her response was “We know we need to improve here and are definitely going to ‘bring it.””

She was also asked if Motorola is planning to bring advanced manual camera controls in the future.  Hayes replied with “We absolutely can and we absolutely will this year.  Stay tuned!”

I’m glad to hear the priority and confidence going into the next Moto X camera.   The 2014 Moto X was one of the best offerings last year, with great specs, a $500 price tag, and unique customization with Moto Maker.  Sounds like Motorola is gunning for that top spot in 2015.

Are you likely to move over to a Moto X if it has a fantastic camera?


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