Motorola is making an interesting move today, leveraging on the aging 2014 Moto X. They’re not only knocking down the starting price once again, by $50 (bringing it to $299), but allowing you to try it at no risk for up to 30 days, at which point you would need to decide to keep or ship it back.
With the new low price, Motorola is also using this as an opportunity to make a stance against contracts. They state that according to a report by the American Customer Satisfaction Index (ACSI), customers more favoring the more straightforward way of purchasing their smartphones.
[blockquote author=”Motorola”]The report also sheds light on the massive shift we are seeing in the wireless and mobile industry. People are happiest without a contract. The good news is that more and more carriers understand the importance of offering simple to understand, no contract wireless plans. To embrace going off-contract, we recognize the need to offer great premium smartphones at a better price so you get more bang for your buck.[/blockquote]
This criticism towards contracts is another shove against the way the industry does things. Recently, we also saw AT&T acknowledge that customers are becoming more and more interested in unsubsidized purchasing options.
Motorola is referring to this offer as Say Hello to Moto, and it runs from 6/15 – 6/29. So if you’ve been dabbling with the idea of owning a Moto X, this is a great opportunity to test drive it before committing. Just head over to Moto Maker and start building your own custom Moto X. But know that the starting price is for the plastic back cover, the wood or leather options run $25 more.