According to Google Inside Search, Now cards are about to come even better. Earlier this year, Google started displaying cards from some apps. Soon, with the help of 70 new partners, including Spotify, ABC News, Feedly, and Walgreens, cards based on these apps will begin to appear in Now.
Google gives a few examples of how this works. First, if you rent a Zipcar, you can keep track of your return time and receive directions to the drop-off location via Now cards. With Spotify, cards can recommend playlists and stations from the app, TuneIn, or YouTube, based on your preferences. In addition, cards can provide breaking news, package arrival reminders, fitness goals, and even allow you to play your bill (with OpenTable and, potentially, other apps).
Be sure to update to the latest versions of the Google app and your other apps in order for this feature to work. Google adds to look for Now cards for these apps over the next few weeks and that more apps and increased functionality are arriving.