It’s nothing new that HTC had a disastrous launch of their new device, the One M9, While they had hoped it would increase their sales, they were completely wrong. HTC posted their worst quarterly earnings since 2010, which is a huge blow to the Taiwanese smartphone manufacturer. All hope is not lost, as they might employ a new strategy to gain back some profits.
Today, the well-known HTC leaker, @upleaks, posted an interesting leak on his Twitter handle showing a few of HTC’s ‘goals’. The image shows what HTC plans to do in order to put some money back in their shareholders pockets and stop the proverbial bleeding. HTC plans to use their Blinkfeed application to display relevant sponsored applications as well as products, accessories, and services promotions.
Essentially, HTC is concocting their own version of Google’s AdSense by using one of their most popular applications. They better be careful, because it will definitely be a double-edged sword. Yes, it might increase their profits, but they have to look at how many consumers will disable or leave HTC for advertising on an in-house application.
So followers of AndroidGuys with HTC devices, if they were to put sponsored ad placement on your BlinkFeed, what would you do? Accept it, disable it, leave HTC? Let us know!
I’ll instantly disable blink feed and never ever use any HTC product again if they do this.
I paid premium price for a premium device and I’m going to get advertisements I don’t want? Lel nope.
You wrote, “HTC posted their worst quarterly earnings since 2010…” and linked to your own article which reads:
“At the end of April, HTC published their Q1 2015 earnings, posting revenues that were up 25 percent compared to last year. ”
The article you linked actually said their revenue in April was the lowest since 2010, not their quarterly earnings.