Every year, a company announces its new product via a keynote in the presence of a physical audience, but OnePlus is here to try something new. OnePlus wants to invite the whole world to its next smartphone launch. OnePlus will be unveiling the OnePlus 2 to the world completely in virtual reality (VR). Starting July 27 at 7:00pm PT, everyone around the world can stream the launch of the OnePlus 2.

[blockquote author=”Carl Pei, Oneplus”]We’re excited for the future. As a tech startup, our goal is to push the envelope, look for new opportunities, and strive to perfect them. Virtual reality holds a monumental amount of potential. With cutting-edge technology, we can explore corners of the world like never before. We already know that VR will change the face of the entertainment industry, but we’re here to try something new[/blockquote]

According to OnePlus, this unique launch method with VR will allow you to stand right next to their team as they unveil their new “flagship killer”. You’ll be able to look around as you check out the phone in a new way, and maybe even find a few hidden Easter eggs. OnePlus also made their own Google’s cardboard style VR headset to be used to stream the whole keynote. The VR headset is not available yet, but you can always check OnePlus cardboard page later.


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