In an interview given to CNET en Espanol, OnePlus Co-Founder Carl Pei let it slip that the OnePlus 3 will be released “at the end of the second quarter”, which puts it right in line for a June release. OnePlus’ previous flagships, the OnePlus One and the OnePlus 2, were released in April 2014 and August 2015 respectively.
Pei didn’t release many more details, but did indicate that he hopes the OnePlus 3 will “captivate” in the way the OnePlus One did. The OPO broke onto the scene after a ton of designed leaks, and went head to head with many flagships of the year at half the cost. The internet couldn’t get enough of the phone from the Chinese start up, and it led to very good sales for the company’s first phone.
OnePlus followed it up with the OnePlus 2 last year, and even though it sold more units than its predecessor, it was very much an evolutionary step, instead of the revolutionary OnePlus One. OnePlus wants to get the buzz back and aims to do so with a new design. But, that doesn’t mean OnePlus will be leaving all aspects of their previous phones behind. The company will still sell the devices directly, and they will still come carrier unlocked.
Pei also indicated that, while they rely heavily on their online presence, they will start to use “more traditional marketing”. Currently OnePlus doesn’t spend money on regular advertising, instead relying on their forums and social media to get the word out about their phones, but it seems that now will change.
This truly seems like OnePlus growing up. I’ve been hard on them personally due to their ridiculous promotions, asinine customer support, and awful invitation system, but I think they’re turning the corner. We didn’t see a lot of the same really ridiculous promotions like “Women First” or “Smash the Past” this time around with the OnePlus 2, and the OnePlus X (the company’s first true budget phone) only used the invitation system for about three months.
Here’s to hoping OnePlus continues their momentum into 2016.
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