one_plus_boxToday in New York City, HTC is finally “officially” unwrapping its “All New One” for the world to see, but that isn’t stopping newcomer OnePlus from trying to steal some of the Taiwanese company’s thunder by announcing its own upcoming smartphone unveiling.

With all leaks and teases aside, the OnePlus One will be officially unveiled April 23.


“Thanks for everyone’s patience and support over the last few months. We promise the wait will be worth it.”

The device has been a marketing marvel for OnePlus, the new company of ex-OPPO exec Pete Lau, with it announcing device features along the way. Features are said to include a Qualcomm Snapdragon 801 processor (upgraded from a 2.3GHz quad-core Qualcomm Snapdragon 800 processor, due to community response), 3,100 mAh battery, 5.5-inch 1080p JDI display, 6 piece 13 MP f/2.0 Sony Exmor IMX214 and swappable back covers in a variety of materials. All this will be powered by a specially designed version of CyanogenMod “with exciting new elements and features.” The device is also said to be coming in at under $400 off-contract.

We’ve written how this device may be a game-changer in the smartphone industry, focusing on the user experience, but it remains to seen if all these rumors are true and if the new company will be able to deliver what they’ve been promising.

Stay tuned April 23 for the official unveiling.

Source: OnePlus

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