Polar and Swarovski partner to make fitness tracking fashionable

Polar is a pioneer in wearables that track fitness. They have been making activity trackers and heart rates monitors for over 35 years and recognize a severe hole in the market of fashionable fitness trackers. Just because fitness focuses on health doesn’t mean you can’t look good while doing it.

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So Polar and Swarovski partnered up to bring the Polar Loop Crystal for women who don’t want to wear an ugly or tech looking activity tracker and still want to monitor their activity. The new activity tracker will come embellished with 30 Swarovski crystals and feature a textured bracelet with a comfortable fit.

Polar has a long history of creating fitness products that encourage and offer guidance for healthy lifestyles. Being active and focusing on wellness is a trait that we’ve always viewed as beautiful,” says, Marco Suvilaakso, Global Product Director at Polar. “More often, consumers are looking to technology as a way to make their increasingly busy lives easier. We designed the Polar Loop Crystal specifically for women who are not only passionate about fashion, but also who are looking for an accessory that can keep up with their routines, offers motivation throughout the day and supports their fitness goals and overall well-being.

The Polar Loop Crystal will track daily activities like steps, calories burned, workouts and sleep, and gently vibrates to remind users to move if they have been inactive for too long. It not only looks good, but it has the brains to back it up as it will also vibrate when you get a call, display text messages and vibrate if you’re inactive for too long.

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The Polar Loop Crystal will be available to purchase at Polar.com for $159.99 this month.