Ever since the launch of Samsung’s Galaxy S6 in 2015, many leaks have come to light in the past few months concerning new devices to be added to Samsung’s ever growing arsenal of smartphones and tablets, but one interesting leak that stood out was the rumor of a possible 2015 launch for the Samsung Galaxy S7.
Recent reports suggested that Samsung planned to launch a second flagship, the Samsung Galaxy S7 in the second half of 2015, in an attempt to challenge the Apple iPhone 6S directly since the Galaxy S line is usually released in the spring while the iPhone is released in the fall . The information first appeared in South Korean media outlets, but a new source has come up stating that it is false.
According to Mobileburn’s source who is a part of the Samsung marketing team:
[blockquote author=””]The company remains committed to launching products in pre-determined launch windows, which includes the S series.[/blockquote]
Currently, Samsung releases their flagship Galaxy S device in the first quarter of the year. With the Galaxy S6 only 4 months old, it seemed highly unlikely that Samsung will release another flagship so soon, but the domination of the iPhone may force Samsung to reconsider this option.
The second half of the year has always been dominated by the iPhone since its launch in the market, and Samsung isn’t a company to risk losing sales over trying to go head- to-head with the iPhone by launching the Galaxy S7 in the second half of 2015. The development fees of creating two generations of the Galaxy S in one year would be tremendous, and if Samsung did release another generation of the S line, it would cannibalize the version released in the first half of the year.
Samsung is probably hoping that the Galaxy Note 5 is going to stand out and hold its own against the new iPhone. The source has also added that Samsung will not let the iPhone rule the market hinting at a new flagship type device in the fall. Perhaps an updated version of the Galaxy S6?
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