Sony has announced that they have officially completed the acquisition of the “Ericsson” half of the conglomerate and have emerged with a new name.  No longer will we see Sony Ericsson branding on smartphones and tablets as they should all bear the SONY likeness we’ve become familiar with over the decades.  That’s not to say, however, that some 2012 models won’t have the logo or brand on them.  With Mobile World Congress coming in but a few days, it stands to reason that we’ll still see a model or two with the old stuff.

Sony Completes Full Acquisition of Sony Ericsson

February 16, 2012, Tokyo, Japan – Sony Corporation (“Sony”) today announced that the transaction to acquire Telefonaktiebolaget LM Ericsson’s (“Ericsson”) 50% stake in Sony Ericsson Mobile Communications AB (“Sony Ericsson”) has been completed as of February 15, 2012 (Central European time). This marks the completion of the transaction jointly announced by Sony and Ericsson on October 27, 2011, and makes Sony Ericsson a wholly-owned subsidiary of Sony.

Sony will rename Sony Ericsson “Sony Mobile Communications”, and further integrate the mobile phone business as a vital element of its electronics business, with the aim of accelerating convergence between Sony’s lineup of network enabled consumer electronics products, including smart phones, tablets, TVs and PCs.


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