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Sprint announced yesterday, that its $60 per month unlimited data, talk, and text plan will increase to $70 per month on October 16th. This will not affect customers who already have the plan or those who enroll before this date.

According to the press release, Sprint and T-Mobile are the only companies that have this type of unlimited plan. While the new Unlimited Plan costs $10 more for new customers, Sprint is emphasizing the fact that it’s still cheaper than the only other unlimited option, which is from T-Mobile.

This is an expected move, considering the fact that T-Mobile recently surpassed Sprint in August to become the third largest carrier in the U.S. Sprint seems to be trying to make up for lost revenue from losing consumers to the likes of Big Red, Big Magenta, and AT&T.

If this doesn’t convince you that Sprint wants to entice consumers from these other networks, just think of how it must still feel after its lost bid at a merger with T-Mobile. It was just three months ago that T-Mobile and Sprint’s respective CEOs, John Legere and Marcelo Claure, had some harsh words to say about each other’s mobile plans.

Sprint has probably wanted to show it can succeed on its own against the other carriers or at least T-Mobile. Don’t expect another bid for a merger between these two anytime soon.

Source: Sprint Newsroom

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