Sprint on Friday announced a new promotion which puts T-Mobile squarely in its sights. Starting today, and running through April 9, Sprint will guarantee a minimum of $200 instant trade-in value to T-Mobile customers who port their phone number. The $200 device credit, when attached to the (up to) $350 per line ETF credit puts the total deal worth upwards of $550. Not too shabby, eh? Wonder what the Un-carrier thinks of this one.
“Our industry-leading program gives customers a clear and immediate financial incentive to turn in their old phone,” said Chad Lander, director of Sprint’s buyback and phone trade-in program. “We’re able to target customers, like those from T-Mobile, offset any termination fees, and provide a far superior offering.”