Love ’em or hate ’em, T-Mobile sure knows how to be provocative. Especially CEO John Legere, who is always looking for a fight or verbal jab to throw. Today is no exception as T-Mobile announces a deal aimed squarely at AT&T and its customers.

Starting from tomorrow, December 16, anyone who brings two lines of service from AT&T over to T-Mobile can earn one year of DirecTV Now at no cost. Yes, the same service that recently launched from AT&T and its DirecTV brand.

AT&T is so distracted by their new businesses and DIRECTV that they continue to ignore their 110 million wireless customers. Luckily, the Un-carrier’s here to show them how to actually take care of customers!

DirecTV Now is a mobile television service which offers live sports and programming. Prices range from $35 to $70 per month, depending on which package a subscriber purchases. T-Mobile, for its part, will cover the $35 plan so long as the AT&T customer ports two lines of service and signs up with a One plan. The free service comes as a result of a monthly credit for $35 over the span of 12 months, resulting in a grand total of $420.

T-Mobile has also added DirecTV Now to its Binge On portfolio, too. In other words, any video watched under the “DVD quality” level of 480p will not impact the monthly data allotment.

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