T-Mobile brings Un-Carrier strategies to business segment

T-Mobile's Un-Carrier for Business

You may already be familiar with T-Mobile’s Un-carrier branding as of late. It means no more annual contracts, overages and inflated international roaming fees, and the start of anytime upgrades, Wi-Fi calling and texting, free inflight messaging and Data Stash for its customers.

T-Mobile announced at its Un-Carrier for Business event today that, now, the company is bringing these strategies to businesses. Here is the company’s reasoning, according to President and CEO John Legere:

“We’re going to do for businesses, what we’ve already been doing for consumers. Eliminate pain points and force change. The majority of US businesses − a full 99.7% − have less than 500 employees and don’t have the money or resources to waste debating, negotiating and deciphering the carriers’ hidden pricing.  Today, we’re upending how business buys wireless with 100% transparent pricing, the best rates, business family discounts, and more.”

Each line for businesses will cost $15, with every line after 1,000 costing $10. That comes with unlimited talk and text and up to 1GB of 4G data. Businesses can add high-speed data per line or add a data pool for employees to share.

Additionally, T-Mobile and GoDaddy have partnered to give a free .com domain and website structured for mobile viewing, as long as businesses have at least one line and paid data. This also comes with free .com email addresses powered by Microsoft Office 365.

Lastly, Un-Carrier’s Business Family Discounts considers a customer’s company-paid line as his or her first line on his or her family plan. This means a customer saves 50% over on a Simple Choice family plan.

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