T-Mobile is now the nation’s third biggest wireless carrier. The “Un-Carrier”, headed up by brash CEO John Legere announced that T-Mobile added 2.1 million customers last quarter, pulling them past Sprint into third.
After months of speculation, including statements from the CEO himself as far back as February, it seems official that T-Mobile has finally surpassed Sprint. T-Mobile now boasts an impressive 58.9 million customers and has added at least one million more customers each of the last nine quarters. Sprint has claimed that they now have 56.8 million customers lagging only slightly behind “Big Magenta”.
[blockquote author=”John Legere, President and CEO of T-Mobile”]T-Mobile’s momentum continued in full force for the second quarter, with 2.1 million customers voting in favor of the Un-carrier… Now we are doubling down again with Un-carrier Amped! Once again making it absolutely clear that….We Won’t Stop![/blockquote]
T-Mobile has been shaking up the mobile industry ever since the “Un-Carrier 1” event where T-Mobile did away with phone contracts and introduced 0% financing of phones. They’ve continued the trend in more consumer friendly moves included letting customers stream music from pre-selected services that won’t count against your data and being able to upgrade phones multiple times in the same year.
Competitors are obviously feeling the heat. Passing Sprint is the biggest sign of this, but T-Mobile has forced AT&T and Verizon to move toward offering phone financing and doing away with contracts. Rival Sprint has tried to follow T-Mobile’s lead, and in some cases beat them to the punch by offering the same “Carrier Freedom” initiative. Sprint, like T-Mobile, offers to pay off the penalty levied against consumers when they break their two year contract early. They’ve even gone so far as to offer to halve customer’s bills if they join from AT&T or Verizon. But it doesn’t appear to be enough to stem the magenta tide.