Earlier this year, Tag Heuer and Intel announced that the two would collaborate on an Android Wear powered Swiss Smartwatch to be sold later this year. In an interview with Wearable, Jean-Claude Biver, CEO of Tag Heuer, has revealed the name of the company’s inbound Android Wear luxury smartwatch the Tag Heuer Carrera Wearable 01.

TAG Heuer Carrera Heuer 01

Although, Tag Heuer’s luxury smartwatch isn’t scheduled to be launched until October or November 2015, it is expected to follow a design similar to the company’s recently launched Carrera Heuer 01.

Quoting on the difference between an Intel Inside and a Swiss Made made watch, the CEO explained:

“There is no other choice for Tag Heuer than to have all its DNA, all its watchmaking emotion and flair into the connected watch. Somehow, one should not see from a certain distance the difference between a Carrera Heuer 01 and a Carrera Wearable 01.”

TAG Heuer Carrera Calibre Heuer 01 insideUK communications manager Alexandra King, also hinted that the smartwatch will be the first upgradeable Android Wear device.
The watch will change the technology as it develops, Jean-Claude Biver was clear about that. We want to be able to change the technology but keep the watch elements.Talking about the potential life span of the smartwatch, she said:

If your child completed their Masters degree, you might want to give them a watch. We want to create something that will stay on your watch for a lifetime, that’s what Tag Heuer does. And as the technology changes, it will change.

The Tag Heuer Carrera Wearable 01 is anticipated to be launched at $1400 with a 40 hour potential battery life.


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