[dropcaps]T[/dropcaps]he fight for social media users attention has gotten more intense lately. Social networks like Facebook and now Twitter have been relentlessly attempting to gain some of the video space from the industry leader Youtube.

Today’s Twitter update introduces a more seamless video experience. It is now easier to enjoy videos on Twitter as native videos, Vines and GIFs will begin to play back automatically. So you can keep up with the action without missing a Tweet and get a better sense of what’s been shared instantly.

Autoplay_videos_on_Twitter

Previously on Twitter, in order to watch a video, you had to physically tap the video to enable it to play. Now once you tap the video, the video and sound will play automatically in an expanded view. Also, if you flip your device to landscape mode, the sound will also automatically turn on and expand the video to fill the screen.

Yes Twitter, this is a cool concept. Although I can imagine what your thinking (your being our lovely AndroidGuys readers), that you don’t really want to watch every video of your friends kids, or cats, doing backflips automatically.

Thankfully you still have ultimate control over the playback settings. You have the option to choose the previous click-to-play option or have videos autoplay only when you are connected to WiFi. If you are at a location with high data rates or have low bandwidth on your device, Twitter will automatically opt you out of autoplay and you will only see click-to-play option.

Who does this Update benefit?

Twitter and it’s advertisers of course. The logic behind it is simple, most people will not click to watch an ad, though if it plays automatically you are more likely to watch it.

Autoplay can be a useful feature to have for sure, although only in moderation. There have been multiple occurrences on Instagram where I have attempted to tap-to-play and inadvertently double tapped instead, causing me to like a post. So let’s be thankful we have been given more customization’s options this time around with the option to turn the feature off.

Updates began rolling out to everyone today on Twitter for iOS and Twitter.com with an Android version coming soon.

Tell us if you like the new auto-play feature by leaving a comment below!

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