U.S. Cellular on Monday introduced a couple of new options which could get customers to switch wireless carriers. Available immediately, three new Simple Connect plans allow for unlimited talk, text, and data. Basic phones get unlimited data at $40/month while smartphones are throttled at either 500MB ($50/month) or 2GB ($60/month).

Customers who sign up with one of U.S. Cellular’s Simple Connect or Shared Connect plans can also spread the price of their device out over two years. Like the bigger carriers, the amount of the smartphone is split up in 24 equal payments with no penalty for early payoff. Customers are required to pay for the tax up front but do not need to put any other money down.

As an extra incentive, U.S. Cellular will also pay off your early termination fees. With up to $350 (prepaid debit card) coming after you send in your final bill, there’s now one more place to consider for leaving your current company behind.

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