After T-Mobile launched their “Data Stash” rollover program which was quickly followed by another similar program by AT&T, it was expected for Verizon to follow their footsteps instinctively just to avoid losing its large customer base and to create more potential “high-quality” customers. However, it seems that the nation’s largest wireless carrier is not interested in providing any such service.
Verizon Chief Financial Officer, Fran Shammo has opinions about how Verizon aims to tackle the market loss. “We are a leader, not a follower.” he said in an interview. “We did not go to places where we did not financially want to go to save a customer. And there’s going to be certain customers who leave us for price, and we are just not going to compete with that because it doesn’t make financial sense for us to do that.” he added.
It is not news to us that Verizon has never been a fan of trends that go against their business model. Back in 2007 when AT&T offered its Data Rollover plan for voice minutes, Verizon was firm about their position and never really offered any kind of advantage over other carriers. I am not sure if that was a good or a bad thing.
Shammo also has some say about the Google’s wireless service. It’s evident that Google is working closely with T-Mobile and Sprint to offer its own wireless services through their infrastructure in a way that Google becomes a virtual network provider. Verizon has no interest in doing that even. Rather, it’s more like Verizon is trying to stay above the fray. Shammo says that it’s Google’s way of spurring higher internet speeds into the market at low-costs. Some other notable example being Google Fiber and Project Loom. Google probably have no interest in entering the Telecommunications territory either.
No matter what, Verizon won’t be acting as a Google’s wireless reseller. I am not sure what kind of business plan they have but surely it will cost them a hefty market share. Let’s see what action they take in order to tackle that.