Who’s the most valuable brand in the world in 2014?

mmost valuable brand

You thought I was going to say AndroidGuys was the most valuable brand of 2014, but sadly, it’s not…yet.

No, as it happens, the most valuable brand in the world right now is Google.

Millward Brown’s annual BrandZ study found that Google, not Apple is now the most valuable brand. According to their LinkedIn page,

Millward Brown is one of the world’s leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services.

They released their annual Top 100 Most Valuable Global Brands report that usually, at least in recent years, featured Apple as the most valuable brand. But now it’s Google’s turn to take the top spot after a stellar performance in 2014 that saw a brand value increase of 40%, reaching $158.8 billion from $113 billion in 2013.

most valuable brand

Check out the report and see what brands are on the rise. Notable additions to the report this year are Twitter and LinkedIn who hit the list at #71 and #78 respectively.

What’s YOUR most valuable brand of 2014? Hit us up in the comments below and make your opinion know.

via [DazeInfo]

Source [Millward Brown]

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