If we tell you that YouTube is going to replace KitKat and not Lollipop, would you say that we’ve gone nuts? Well, fret not as Google is joining forces with Nestlé to launch ‘YouTube Break’ that will replace classic KitKat logo on over 600,000 limited edition packs.
This is the biggest redesign of the KitKat wrapper since the brand came to market 80 years ago. The popular chunky bars will come with 72 different types of advertisement designs and 100 million bars will be produced over the course of the campaign. Additionally, 400 limited edition bars will be produced.
As part of their joint venture, searching “KitKat YouTube my break” on phones will lead users to a KitKat video followed by a playlist of the latest top four trending YouTube videos.
“With half of YouTube views now on mobile devices, ‘YouTube my break’ is a fun way for more people to interact on the channel and enjoy the best videos available. With up to 300 hours of video content uploaded to YouTube every minute, the top trending videos are likely to be changing all the time, making each new search as exciting as the last,” said David Black, MD Branding & Consumer Markets, Google UK said.
It is notable that the KitKat Youtube break initiative comes after Google named its Android operating system 4.4 update ‘KitKat’ after the well-known Nestlé brand.