Technology has already revolutionized business. With organic search, anyone from anywhere in the world can find your business with a few keystrokes and the click of a button. With social media, you can communicate with your customers on a daily basis.
Tech has only just scratched the surface of what’s possible when it comes to communicating with your customers.
The way we communicate with our customers will continue to evolve as tech does, and it will evolve is some really surprising, and not so surprising, ways.
Out With the Old and in With Text Messaging
The phone was a game changer. The pager was a game changer, and so was email. Now, text messaging has changed the game, but it hasn’t quite changed customer communication. Yet.
With so many unsolicited emails and phone calls, sending direct texts to customers will be the best way for businesses to cut through the garbage and reach their intended target. Not to mention, they’re faster and can be responded to instantly, which can be great for business.
You’ll Know More About Your Customers Than Ever Before With Mapping Technology
In the near future, you will be able to know everything you ever wanted to know about your customers, from the kind of movies they watch to how their furniture is arranged. It may sound a little creepy, but it’s great for business because it provides companies with more opportunities to connect in meaningful ways with their customer base.
For example, if someone’s Roomba notices their living room is bare, a local furniture store can send that potential customer a targeted ad.
Tech Innovations Will Allow for Instant Gratification
Instant gratification is the name of the game today. From knowing exactly what your friends are doing right now to knowing exactly what’s happening around the world, you can learn anything in an instant. With Amazon’s same-day shipping, you can get anything you want almost instantaneously too!
This will continue to be the norm as tech evolves. For example:
- A restaurant could send a coupon to someone who’s traveling in their city
- A clothing retailer could promote a new suit to someone who just received a wedding invite
- A car dealership could reach out to a customer about a new minivan when they have a baby
When Messages Are Sent Will Be Just as Important as What Is Sent
The focus on marketing today is on what you send. Because we spend more time using technology today than we do sleeping, it will become increasingly important to time those messages too.
That means paying attention to when someone uses their cell phone when you want to send a text message, or when they’re using their tablet so you can send them an online offer.
Technology is changing life all around us, and that includes how we communicate with each other. Whether you’re ready for it or not, you’ll be communicating with your customers in ways you never thought were possible sooner than you think.