The story behind UMi Z: A flagship made for the best user experience in hand (Promoted)

2016 has been a remarkable year in UMi’s history: during this year, we dedicated all our hearts and efforts to develop the global markets, and create products that make our users happy all around the world. Starting with the UMi Touch, the first user-defined smartphone from the company, we have been responding actively to the feedback from our loyal customers and, with their help, we shaped together the direction of the very successful following models: Umi Super, Max, Plus and Plus E, which represents our top-end products this year.

It has been a colorful journey, thanks to all of your support, we made stronger models one after another. Now, we can close the year of 2016 with our latest model that represents our growth and future direction into 2017, which is going to be another exciting journey!

This model is UMi Z – UMi’s latest high-end smartphone of 2016. Surely the phone comes with some impressive specifications, but before going into any technical aspect, bear in mind that this model is thoughtfully designed with a very simple but precise objective: Deliver the most comprehensive and satisfying User Experience the best we can.

With the clear objective and vision, now let’s look into the reasons of the specifications we built in for UMi Z.


CPU: The Z packs the powerful Helio X27 Deca-Core clocked at 2.6GHz, the top tier of the X20 family. This SoC is available exclusively for LeEco (Chinese market) and UMi (Global market) at launch, thanks to the trust we earned with the successful models in this year and the other successful deal for the Helio P20 – UMi Plus E.

This processor is not only incredibly powerful, especially for gaming. The processor uses the Tri-Cluster CPU architecture which allows the CPU to activate the most powerful cores only when necessary, while using the more energy-saving ones for simpler tasks. A perfect solution for having power when needed and reduced energy consumption when we use the phone lightly.

Battery: We decided to go for a 3780mAh unit with high quality cells made by Sony. While someone may ask why not go a little higher and hit 4000mAh, the answer is simple: this slightly smaller unit allowed us to better optimize internal space and dimensions, and reduce body weight. Moreover, since the X27 has the tri-cluster technology for optimizing power consumption, overall battery duration is even longer than many 4000mAh phones in the market! Thanks to quick charging PE+, you will be on your feet again in the length of a coffee break.

Design: As mentioned, the slightly decreased size of the battery allow us to alleviate the final weight and optimize the dimensions, but that’s not all. We had more room for internal components, for a better assembly, which brings to better thermal management. The full metal back cover is premiere for a UMi Smartphone, and the touch & feel sensation is absolutely stunning. A lot of processes and state-of-art machines were used to craft this premium body; it was also possible to make incredibly thin Nano 3D-cut lines on the sides, which follow the natural curve of the hand like a fitting glove.


Cameras: For a complete user experience, you can’t have a sub-par selfie shooter. That’s why UMi equipped the same 13-megapixel camera with Samsung S5K3L8 sensor both on the front and on the back of the phone. You can always take desired selfies thanks to the high quality sensor and the soft light, which is like a small photographer’s light. Moreover you are also able to get the best shots in night.

The rear camera has PDAF and laser stabilization so you will never have to worry about blurry pictures anymore. Focus is immediate and noise is reduced also thanks to the latest Mediatek ISP technologies. With 4 LED lights, the scene will always be bright with natural colors, allowing nice photos taken in various light conditions. We don’t want to sacrifice those features by choosing a 16-megapixel or 21-megapixel sensor, because megapixels are not as important as a well implemented sensor.

Audio: The UMi Z includes the premium NXP® TFA9890 speaker driver IC, which enables an unprecedented 9.5V boost voltage from an integrated DC/DC converter. Increasing the voltage headroom in the audio driver IC prevents amplifier clipping and keeps sound quality high at maximum volume. The most powerful driver yet for micro speakers, the TFA9890 makes a clear improvement to the sound output and quality of mobiles, so you obviously find it on Z!

Display: Umi Z uses an LTPS IGZO FHD 441 PPI 5.5″ Display manufactured by SHARP ®, a high color-saturation 95% NTSC gamut unit with 17% better overall color saturation for a richer viewing experience. The display is protected by the famous Dragontrail glass, an innovative glass that best suits new generation mobile devices since it has qualities that are superior to common glass and plastic in all areas of strength, scratch resistance, and texture.

Android Version: We have already the possibility to release the phone with Android 7 Nougat out of the box. But, since this newer version is not as stable and mature as Android 6, we prefer to release the phone with the more stable Marshmallow, updating it to Nougat in upcoming months. Both versions will provide the Android “stock” experience, with a light and super smooth ROM ready to be customized by you through your favourite apps and settings.


So this is the story of our product and why we made it this way. Pre-sales will start on the 26th of December, with a list price is $279.99. You can visit UMi’s website and participate to the “subscribe surprise” event, where you will obtain a special prize if you purchase UMi Z after participating. The activity site is here.

For a complete detail of the UMi Z, head to

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