Overview:

Beme is a video sharing social network that aims to be the most natural and true to life social video sharing app on the market.

Developer: Beme Inc.

Cost: Free

Impressions:

Beme is a sort of hybridization of Snapchat and Vine. It’s a social network app about sharing short clips and videos, as well as reactions to other users content. The catch is, you can’t see what you’ve recorded until it’s published, and there is no editing. This makes every Beme video more natural and less gimmicky compared to some other social video apps. I will say that Beme clips have to try harder to be funny, and are generally less entertaining than Vines due to lack of editing abilities, but the more simple ‘slice of life’ feel to the clips is a welcome breath of fresh air.

Beme as an app is fairly straightforward. You simply hold the button for the camera you want to record on, point at what you want to record, and hold the button till you’re satisfied. The video is automatically uploaded and shared, and that’s when you can see what you’ve captured. It certainly takes a bit of practice to get right, but once you do it’s as easy as Snapchat to quickly record and share some great moments.

Beme also has a pretty solid community, and it’s steadily growing. There are categories in the Discover section, where you can see clips based on trending topics, or locations both local and international. You can follow friends, and send direct clips between them, as well as discover new trending users to follow. Scrolling through the categories grants you neat snippets of everyday life in places all over the world. Sure, some are hits and most are misses, but sometimes Beme managed to surprise me with a neat clip or an interesting event captured by a user somewhere.

Conclusion:

I can see Beme as a popular app for celebrities to adopt over Snapchat for it’s more natural and organic feel as opposed to Snapchat, but it has a long way to go before it can reach that kind of mass appeal. It certainly has the potential to get there, as even in the early days it has some solid content and is so simple to use that I can see it catching on quickly. I’m rooting for Beme in this crowded social sharing app world we live in, and I hope to see it succeed.

Download Beme from the Google Play Store

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