AT&T officially announced what most had anticipated for months: the Motorola BACKFLIP would land on their network for $99 the following month. It marked the moment all four major US carriers had an Android handset in their lineup.
The BACKFLIP featured a 3.1-inch touchscreen, a 5-megapixel camera with flash, HSPA 7.2 capability, and simultaneous talk-and-browse functionality. Like the CLIQ for T-Mobile and the Devour for Verizon, the BACKFLIP came with Motorola’s MOTOBLUR experience layered on top of Android. The $99.99 price was after a $100 mail-in rebate, a two-year agreement, and a required smartphone data plan.
It was a significant moment for the platform: AT&T now had both iPhone and Android under one roof, and how the carrier would market both was anyone’s guess.
