July 31, 2014

AT&T Announces $29.99 Impulse 4G for September 18

AT&T announced a budget-friendly Android handset this morning, trotting out the $29.99 Huawei Impulse 4G.  Expected to arrive on September 18th, the handset runs Android 2.2 Froyo (what?!) and features a 3.8-inch display, 5-megapixel camera, and support for AT&T’s HSPA+ network (not the 4G LTE).  Processor speed, memory, and other details are unknown at this point, but we don’t suspect there’s an awful lot under the hood.  Still, for $30 and a two-year commitment, it’s tough to argue the value for new smart phone users.  Press release after the break.

Suffering from Smartphone Envy? Upgrade to Impulse 4G™ Without Breaking the Bank
Feature-rich Android smartphone available for $29.99 from AT&T

Working 9 to 5 during the summer season can make anyone reluctant to spend that hard-earned money.  Now, smartphone customers can have a cutting edge smartphone at an exceptional value — the Impulse 4G™ from AT&T*.

Key Facts

  • Beginning Sept. 18, the Impulse 4G will be available for $29.99 with a two-year contract through AT&T stores, online at att.com and through select national retailers.
  • The Impulse 4G from AT&T offers unbeatable value for those wanting to take advantage of the capabilities of an Android™-powered smartphone at a lower cost.  The Impulse makes it possible to surf the web, watch videos, check emails and stay engaged with social media from a phone at an affordable price.
  • Impulse 4G includes a 3.8” touchscreen and the ability to record HD video.

Appearing in AT&T TV spots starting Sept. 18 and notably AT&T’s first smartphone from Huawei, the Impulse 4G doesn’t skimp on features despite its unbeatable value.  Running the Android 2.2 platform and sporting HD video recording, a full touch screen and 5-megapixel camera, Impulse 4G meets mobile needs and can be paired with a Data Plus plan, with 200 MB of data for just $15 dollars.

Device Specs and Key Features

  • 3.8” Capacitive WVGA Touchscreen
  • Operating System: Android 2.2
  • 5MP Camera with auto-focus, flash, and 720p HD video record
  • Wi-Fi with access to AT&T’s Hotspots
  • GPS Navigation
  • Dimensions: 120mm x 65mm x 11.6mm

Quotes

“Smartphone sales are exploding as consumers realize the value of having the Internet and a wide array of apps available at their fingertips,” said Avi Greengart, Research Director for Consumer Devices at Current Analysis. “However, the economy is challenging, and some consumers simply can’t afford a flagship smartphone. The Huawei Impulse 4G from AT&T is priced like a budget smartphone but brings a much larger display and higher resolution video recording than other Android phones at this price point.”

“These days we’re all looking for ways to get the most for our money and the Impulse 4G from AT&T does exactly that,” said Jeff Bradley, senior vice president, Devices, AT&T Mobility and Consumer Markets.  “The Impulse 4G gives consumers another option to enjoy the benefits of a smartphone at an exceptional value.”

“This is an important milestone for Huawei,” said Cui Jiangao, President of Huawei Device USA. “As we introduce our first smart phone for AT&T, we believe the Impulse 4G will allow consumers to experience the best of AT&T’s applications. We are committed to working with AT&T to create influential devices that will provide user-friendly mobile experiences.”

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

4G speeds delivered by HSPA+ with enhanced backhaul. Not available everywhere. Deployment ongoing. Compatible device and data plan required. Learn more at att.com/network. Important Information: Limited-time offer. Mobile broadband coverage and other coverage not available in all areas. See coverage map at store for details. Two year agreement with qualifying voice plan and a minimum $15 a month smartphone data plan required. Subscriber must live and have a mailing address within AT&T’s owned wireless network coverage area. Up to $36 activation fee applies. Equipment price and availability may vary by market and may not be available from independent retailers. Early Termination Fee: None if cancelled in the first 30 days, but up to $35 restocking fee may apply to returns; thereafter up to $325. Some agents impose additional fees. Other conditions and restrictions apply. See contract for details. Sales tax calculated based on price of unactivated equipment.

AT&T HotspotsRequires a minimum $45 monthly DataPro 4GB plan. Devices connected to your Mobile Hotspot use data from your DataPro 4GB plan. Overage charges of $10 per each GB provided apply if the included monthly data allowance is exceeded. The number of devices you can connect depends on your device. Performance may vary depending on the number of devices connected and other factors. If you do not use a password, others will be able to use your Mobile Hotspot connection.